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Cardlytics Insights & Trends Articles

Insights & Trends

Cardlytics Research and Insights
Grocery

Why grocers should invest in price now to win long-term loyalty

The grocery industry is undoubtedly a bellwether for the impact of the cost-of-living crisis on consumers. While costs are rising in many places, the price of everyday basket essentials remains a proxy for inflation.  That puts grocers at the epicentre of the debate when it comes to how and whether they should be looking after […]

2 Minute Read
Cardlytics Research and Insights
Travel & Entertainment

Cost-of-living and travel chaos, how can brands win back customer loyalty?

The travel industry has faced an uphill battle over the past few years. Covid-19, cancellations, labour shortages and rising operating costs have all beset the industry with issues.  Many punters have in turn forgone their normal holidays abroad or ditched the business travel, swapping flights to Portugal for trains to Cornwall and face-to-face meetings for […]

3 Minute Read
Cardlytics Research and Insights
Restaurant

Keeping the restaurant revival afloat during cost of living crisis

The past year has seen consumers making up for lost time when it comes to eating out, with the industry experiencing a boom as pubs and restaurants reopened.  Cardlytics spend data across 24 million UK bank accounts showed that overall spend across the dining sector increased 22% between 2021 and 2022 as people looked to make […]

3 Minute Read
Cardlytics Research and Insights
Insights & Trends

Develop Your Marketing Agility with Data-Driven Insights

Navigating today’s fast-changing marketing landscape requires brands to be more agile than ever. Success favors those who can quickly make sense of the moment-to-moment conditions and execute the right decisions to adapt to the changes. Brands must iterate faster on campaigns, glean insights rapidly, and pivot with swift responses—all in a highly uncertain marketplace that […]

5 Minute Read
Cardlytics Research and Insights
Gas & Convenience

Convenience Food Purchase Insights vs. Traditional QSR

Convenience stores have been stealing food share away from QSRs. Our data shows a slow and steady increase in convenience food share, aligned to a similarly slow decrease in share against the QSR category (convenience share is up +3pts from 2019). This could be the case due to quicker meal prep time and variety of food […]

2 Minute Read
Cardlytics Research and Insights
Restaurant

Convenience Stores are a Surprising Threat to Quick Service Restaurants

When thinking about dining options, convenience stores don’t automatically come to mind, but industry data shows this might be changing. According to Bluedot, 59% of customers consider purchasing a meal from a convenience store when stopping for fast food. So, we dug into our data to see if our data agreed… and surprise, it did! Here is what we […]

2 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read
Cardlytics Research and Insights
Insights & Trends

Cardlytics Q1 State of Spend

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]

1 Minute Read
Cardlytics Research and Insights
Financial Institutions

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read