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The Cardlytics State of Spend helps marketers across industries track how consumer spend is changing each week and take action to drive measurable sales. In our August issue, back to school takes the spotlight as families pick up supplies for in-person classes, virtual learning, or both. Download the full report today to get an update on back-to-school spend and other must-know industry trends.

Highlights:

• See which retail categories are getting the biggest back-to-school bump
• Understand how the delay of Prime Day will impact Black Friday
• Learn how a specialty retailer is increasing sales from existing customers
• Discover how restaurant delivery sales are stacking up

Want more actionable insights? Let’s build a strategy

Cardlytics puts insights into action to drive measurable sales every day with precisely targeted advertising campaigns in banks’ digital channels. Reach likely customers as they manage where they’ll spend and save and give them a reason to make their next purchase at your store.

Contact us for an analysis and campaign strategy customized for your brand.

Be sure to check back for the September report and view the all of the Cardlytics State of Spend series here.

ATLANTA, GA – Aug. 4, 2020 – Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, today announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors.

Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining and travel again.

Before joining OpenTable, Jensen was the CMO of subscription meal delivery service Sunbasket. Prior to Sunbasket, she led global positioning, marketing strategy, and communications for Facebook as their Head of Products, Platforms, and Insights on the B2B front from 2014 to 2019. Previously, Jensen was Global Head of Product Marketing for iAd, a division of Apple, where she oversaw product development and marketing of the iAd mobile advertising suite. Preceding her time at Apple, she was Vice President of Lifestyles within the U.S. Media Group of Yahoo!.

Jessica’s deep understanding of the advertising industry will give us invaluable insight as we evolve our platform."

Lynne Laube, Cardlytics CEO and Co-founder

“Along with her expertise in the digital marketing arena, Jessica brings an engrained passion for restaurants and travel,” said Lynne Laube, CEO and co-founder of Cardlytics. “Jessica’s deep understanding of the advertising industry will give us invaluable insight as we evolve our platform.”

About Cardlytics

Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

PR Contact: ICR - cardlyticspr@icrinc.com

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a look at how share of consumer spend has shifted between industries over the past few months. The results are both expected and surprising.

Before we dig in, one note about methodology. In this analysis, we’re not tracking the overall decrease in consumer spend compared to this time last year. Instead, we’re using our whole-wallet view of consumer spend to illustrate what percentage, or share of spend, each industry receives.

Here are key trends for industries that have seen some of the biggest shifts in share:

Retail gains share

Despite physical store closures, retail’s share of consumer spend spiked in April and has consistently remained higher than it was before the pandemic. As of June, retail spend was up by 8.1 share points since February. At first glance, this may seem surprising given the dramatic decline of retail sales early in the pandemic. A closer look reveals that eCommerce and “essential” retail categories are driving the industry’s growth.

In fact, eCommerce spend is up 51.5% year-over-year in June. Additionally, as reported in earlier State of Spend reports, we’ve seen retail spend consolidate within many essential retail categories – including mass merchandisers, home & garden retailers, and auto parts. Interestingly, these essential categories are also driving the first increase of in-store retail spend that we’ve seen since the start of the pandemic. Retail in-store sales were up 1.2% at the start of July compared to this same time last year — a significant early sign of recovery considering in-store sales were down -12.8% year-over-year in Q2.

Tip: Recapture in-store spend as consumers return to physical locations

While dependence on eCommerce is here to stay, the return to in-store spend represents a critical, time-sensitive opportunity for non-essential retailers to regain the share they’ve lost. They must act quickly to capture their rightful share of customers’ discretionary spend—especially as other industries like travel and restaurant are fighting for those same budgets. Cardlytics can help retailers bring back lapsed customers by using our purchase insights to reach consumers as they begin to increase their discretionary spend. Well-timed, targeted cash-back offers in our ad platform keep customers engaged and drive repeat purchases.

Grocery & restaurant spend begins to normalize

Initially, grocery saw some of the biggest gains as customers stocked up on quarantine essentials — increasing by 7.1 share points between February and March. By contrast, restaurant spend saw a decrease early on as they closed locations and consumers prepped more meals at home. Recently, share of spend between restaurants and grocery has normalized as restaurants reopen and consumers diversify their weekly menus. But things are hardly back to normal. Third-party delivery disruptors are now in the mix.

Even though customers are returning to some of their pre-COVID dining and grocery shopping habits, spend with third-party delivery apps is now higher than it was at the start of the shutdown and continues to gain momentum each week. Restaurant delivery appears to be here to stay as consumers continue to increasingly rely on these convenient, app-based services to get meals on the table. Some of these platforms are even rolling out online grocery delivery options alongside restaurant menus.  

Tip: Rebuild relationships with customers who have turned to delivery

As grocers and restaurants compete for at-home dining spend, both have the added challenge of reestablishing direct relationships with customers who now rely on third-party delivery. Using purchase insights, Cardlytics’ ad platform targets customers who have switched to delivery and engages them with timely offers that influence their next meal occasion.

Travel categories reach a tipping point

Lastly, let’s take a look at the travel industry. Travel was one of the first industries to see a drop in spend with the start of the pandemic—decreasing 6.3 share points between February and April. While travel spend is still down year over year, it has started to show early signs of recovery as select categories benefit from the summer travel season.

Both lodging and rental car categories have now regained more than half of the weekly spend they previously lost compared to a low point the week of 4/2. This is largely driven by an increase in alternative lodging spend as customers head to regional and local destinations for a change of scenery. For travel brands looking for a tipping point to indicate when consumer spend may return, this could be the signal they’ve been waiting for.

Tip: Act quickly to minimize the impact of disruptors

With alternative lodging and homestay brands leading the path forward for travel recovery, traditional hotels need to act quickly to bring their customers back before they’re lost for good. Cardlytics’ campaigns minimize the risk associated with returning to marketing with a pay-for-performance model. We drive proven results and positive cashflow with no upfront costs.

Want more actionable insights?

There is no doubt that consumer spend has yet to normalize. We’re still seeing dramatic shifts between industries, categories and even buying channels. We’re here to help you make sense of it all and find your most successful path forward.  With insight into 1 out of every 2 U.S. card swipes, Cardlytics puts purchase insights into action every day for advertisers in banks’ digital channels. Contact us today for an analysis and campaign strategy customized for your brand.

These trends were recently featured in our Cardlytics State of Spend report, which follows important shifts in consumer spend and tracks early signs of recovery. Download our latest issue today and be sure to check back for the next issue.

Analysis in this report is based on data derived from the Cardlytics platform between March 5^th and July 8^th. While analysis is representative of purchase behavior, it does not include every customer or every financial institution on the Cardlytics platform.

With access to 1 in 4 UK card transactions, Cardlytics helps marketers understand and respond to the impact of COVID-19 on their industries and customers. In parallel with our US State of Spend series, we are pleased to offer the second installment of the UK State of Spend, tracking weekly changes in consumer spend across the UK and actionable tips to drive growth.

Inside this issue:

• Overall spend increases each week, giving brands an opportunity to recover sales
• The Cardlytics Recovery Indicator shows where discretionary spend is coming back
• Non-essential retail spend returns as lockdown restrictions ease
• Customers rapidly increase their gaming and streaming spend
• How restaurant spend has shifted with the rise of meal kits and delivery services

Take action with targeted ads

Trends like those reported in the UK State of Spend set the foundation for precisely targeted campaigns in our 100% brand-safe and fraud-free ad platform. Our promotions in banks’ digital channels drive measurable sales for marketers and provide valuable savings for customers.

Contact us for an analysis and campaign strategy customized for your brand.

Be sure to check back for the next report and view the all of the Cardlytics State of Spend series here.

Partnership increases scale to surpass 150 million monthly active users

ATLANTA, GA – July 22, 2020 – Cardlytics (NASDAQ: CDLX), an advertising platform in banks’ digital channels, announces the launch of My Wells Fargo Deals, a new rewards and loyalty program for the fourth largest bank in the U.S.

Through My Wells Fargo Deals, customers can activate offers to earn cash back on everyday purchases, with targeted digital marketing designed to drive incremental in-store and online sales for merchant partners. With insights into more than $3 trillion in annual consumer spend, the Cardlytics launch of My Wells Fargo Deals significantly increases the platform’s scale and ability to reach bank customers in a secure, brand safe channel. This annual consumer spend represents one out of every two credit and debit transactions in the U.S.

Our partnership with Wells Fargo further increases our platform’s reach to compete with the major players in the advertising space, helping brands reach consumers in a trusted, secure channel. Through our valued bank partnerships, we are able to provide marketers a view into nearly $6 million in spend every minute. This gives us incredible insight to shape their marketing strategies and drive purchases from the consumers who are most likely to buy.

Lynne Laube, CEO and co-founder of Cardlytics

Having strong relationships with leading marketers across a variety of industries, Cardlytics has driven more than $33 billion in measurable sales for marketers while giving nearly $500 million back to consumers through these cash back rewards.

“We know that consumers today are increasingly looking for ways they can save money while receiving more value for their everyday spending,” said Adam Vancini, head of deposit payments for Wells Fargo’s Deposit Products Group. “Partnering with Cardlytics on this new offering allows us to provide our customers with personalized, cash-back deals from merchants across the U.S. It also enables us to provide some of the top consumer brands a platform to reach customers at a time when they are already thinking about their finances.”

For more information on Cardlytics, visit cardlytics.com.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

Hudzik will lead Cardlytics’ Bank Partner Relationships Serving 150M+ Monthly Active Users

Atlanta, GA – Aug. 3, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, is growing its bank leadership team with the addition of Farrell Hudzik as Executive Vice President, Financial Institutions. Hudzik will focus on evolving and differentiating the Cardlytics program for all participating U.S. financial institutions. She will also help to further integrate the platform within the banks beyond their respective offers’ programs.

As our platform continues to grow, we’re focused on helping our bank partners deliver even more value to their customers, while driving spend and overall loyalty. We’re thrilled to welcome Farrell, whose extensive background and expertise in helping banks maximize the value of their programs will prove instrumental for our partners.

Lynne Laube, Cardlytics CEO and co-founder

Hudzik joins Cardlytics from Synchrony where she was Senior Vice President, Enterprise Customer Engagement. In that role, she was responsible for developing and leading Synchrony's first Customer Experience Design and Insights Team. Previously, Hudzik was Managing Director at Accenture Interactive leading their Global Loyalty and Rewards Practice. Prior to joining Accenture, Hudzik was Vice President, Financial Services and Global Alliance Executive at Epsilon where she focused on delivering solutions and expanding relationships with clients in financial services.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. With our purchase insights, we run precisely targeted campaigns in banks’ digital channels. Our campaigns are highly effective at driving incremental sales and providing valuable savings for consumers. Understanding where consumers are most likely to buy is a powerful starting point for driving real business growth.

In our latest State of Spend issue, we’ve introduced the Cardlytics Recovery Indicator so that brands can gauge consumer confidence and choose the right time to ramp up their marketing. Learn which regions are further along the path to recovery as we map our Recovery Indicator for each state and check out our spotlight on the impact of Georgia’s recent reopening.

Inside this issue:

• COVID-19’s impact on overall spend 
• The Cardlytics Recovery Indicator
• Tracking recovery by state
• Georgia spotlight: the impact of states reopening
• Actionable tips for long-term gains

Want more actionable insights?

With insight into 50% of US transactions, Cardlytics puts purchase insights into action every day for advertisers in banks’ digital channels. Whether marketers are experiencing ups or downs in consumer spend, we're here to help our clients navigate the curve and drive measurable sales.

Contact us for an analysis and campaign strategy customized for your brand.

Be sure to check back for the next Cardlytics State of Spend report and view last month’s edition here.

Atlanta, GA – July 29, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), an advertising platform in banks’ digital channels, announced today that David Evans, chief administrative officer and former chief financial officer, will retire from the Company at the end of the quarter after six years, including four as CFO.

Evans helped drive Cardlytics’ transformation from an emerging technology company into a leading digital marketing platform.

“On behalf of the company and the Board of Directors, I want to thank David for his six years of exemplary service to Cardlytics,” said Scott Grimes, Cardlytics co-founder and executive chairman. “David was instrumental in developing and executing the company’s strategy that helped position us as a leader in our market.”

Lynne Laube, Cardlytics co-founder and CEO added, “David was an incredible partner as we completed our IPO in 2018, and since then has helped guide Cardlytics as a public company. He has been a strategic and valued partner to our business leaders, and I appreciate his support in my recent transition to CEO.”

I would like to thank the Board, Scott and Lynne, and the talented team at Cardlytics. It was an honor and a privilege to work alongside such a fine group of individuals and I am grateful for the six exciting and impactful years at the company.

David Evans, Chief Administrative Officer

About Cardlytics

Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

The Cardlytics State of Spend series helps marketers track how overall spend is changing each week and take action to drive incremental sales. In our latest issue, we’re reporting current spend trends that impact retail, grocery, travel, eCommerce, and more.

In this edition, we spotlight how share of spend has shifted between industries as customers establish new buying habits. With each issue, we’re sharing the Cardlytics Recovery Indicator—a barometer or when discretionary spend is coming back and where brands can expect to recover the fastest.

Highlights:

• In-store retail sales now showing positive year-over-year growth
• Each grocery purchase is worth more than ever
• Travel categories reach a tipping point on the path to recovery
• Case study: National telecommunications company acquires high-value subscribers

Take action with targeted ads

The trends we identify in our State of Spend set the foundation for precisely targeted campaigns in our 100% brand-safe and fraud-free ad platform. Our offers in banks’ digital channels drive measurable sales for marketers and provide valuable savings for customers.

Contact us for an analysis and campaign strategy customized for your brand.

Want more Cardlytics State of Spend?

Be sure to check back for the next report and view the all of our State of Spend series here.