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Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]
Cost-of-living and travel chaos, how can brands win back customer loyalty?
The travel industry has faced an uphill battle over the past few years. Covid-19, cancellations, labour shortages and rising operating costs have all beset the industry with issues. Many punters have in turn forgone their normal holidays abroad or ditched the business travel, swapping flights to Portugal for trains to Cornwall and face-to-face meetings for […]
What Is The Next Evolution of Direct-To-Consumer Disruption?
Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers. The movement toward DTC gained even more momentum during the pandemic. […]
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis￼
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
Card-linked Offers 101
Shopping habits have changed over the last several years in a way that no one could have imagined. As a result, customers are now looking to foster deeper relationships with brands, assuming they can offer convenience and seamless customer experiences. In turn, brands want to find better ways to connect with their audiences and provide […]
Incrementality Marketing: Back to Performance Fundamentals
There are infinite ways to measure the success of a marketing campaign. Still, one of the marketers’ top challenges comes when it’s time to quantify campaign success in terms of actual revenue dollars. Making the leap between marketing metrics and business outcomes often requires collecting data from multiple platforms, connecting the dots, and filling in […]
The Road to Cookieless Advertising: A Timeline
Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie. Montulli never […]
Who Cashes in on Cardlytics’ Bank Loyalty Programs?
There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer across over 1,500 financial institution partners and found that bank rewards programs do much more than just appeal to savers. They attract young professionals in […]
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Read Our Latest Articles
What Christmas sale spend trends can tell us about retail in 2023 as rewards take centre stage
What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?
Cost-of-living crunch drives consumers to discounters and second-hand marketplaces
Could the cost-of-living crisis be good news for high street retailers?
Data & Privacy
Cardlytics Guide to a Cookieless Marketing Strategy
What is Google’s Privacy Sandbox?
First Party Data in a Post Cookie World
Omnichannel Marketing: Third-Party Cookies vs First-Party Data
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
Going Beyond Purchase Data: Mutual Loyalty at Cardlytics
Lucky Number 10! Zolve Joins Cardlytics
How Cardlytics Drives Engagement for Neobanks
Other Recent Articles
News 3 Minute Read
The cost-of-living crisis has accelerated the move to second hand
Energy bills are at an all-time high. Mortgage rates are at the highest level for 14 years. Last week the cost of a weekly shop rose at its fastest rate since 1980. While we all wait for the outcome of the Government’s budget in November, there’s only one question on retailers and shoppers’ lips: when […]
Customer Loyalty 4 Minute Read
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
Restaurant 3 Minute Read
Keeping the restaurant revival afloat during cost of living crisis
The past year has seen consumers making up for lost time when it comes to eating out, with the industry experiencing a boom as pubs and restaurants reopened. Cardlytics spend data across 24 million UK bank accounts showed that overall spend across the dining sector increased 22% between 2021 and 2022 as people looked to make […]
Retail 3 Minute Read
Omnichannel Retailing: How to Implement an Omnichannel Retail Strategy — and Why It Matters
Consumers are increasingly embracing the omnichannel shopping experience, and many retailers have risen to the challenge. Omnichannel retailing helps brands reach customers in new and creative ways, which can pay off in big ways in today’s competitive digital marketplace. So what are effective omnichannel retailers doing to leverage their online presence and capture customers’ attention? […]
Omnichannel 3 Minute Read
Omnichannel Customer Experience — Capture What the Customer Wants
Brands favor omnichannel marketing strategies for many reasons, including the opportunity to reach more customers and make more sales. However, in addition to business benefits, omnichannel efforts can greatly improve the customer shopping experience. A well-crafted omnichannel customer experience can help you build a satisfied, loyal, and enthusiastic customer base. What is the omnichannel customer […]
Omnichannel 4 Minute Read
Create an Omnichannel Strategy in 7 Easy Steps
Ecommerce’s share of total retail sales has grown immensely in the past decade and will only keep growing. Omnichannel marketing helps businesses meet customers where they are — both online and in stores. To capture audiences’ attention in today’s distraction-filled world, brands must adopt an omnichannel strategy. This means implementing data-backed promotional and shopping campaigns […]
In the News
NACS October 31, 2022
C-Stores Offer Spooky-Good Deals on Pizza
Cardlytics says c-stores have the advantage for foodservice options due to quicker prep time, more variety and short wait times.
NACS October 28, 2022
Lines Between C-Stores and QSRs Blur
Food sales at c-stores have increased to over 20%, according to new research from Cardlytics, and the industry’s share of food sales has increased from 18.42% to 21.39% since 2019.
Forbes October 27, 2022
Convenience Stores Are Likely Taking Market Share From Quick-Service Restaurants
New research from Cardlytics finds that food sales at c-stores have increased to over 20% and that the category is likely taking market share away from traditional quick-service restaurants.
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