


After seeing the significant impact Cardlytics made towards Lulus’ goals, AP and Lulus extended the partnership into 2023. Provable results matter. Insights-driven strategies can help brands maximize their full customer potential.
Lulus In partnership with Acceleration Partners

With performance as the cornerstone of Cardlytics’ unique business model, we can calculate the incremental return on advertising spend that the platform brings and can confidently say we are pleased with the results!”
Mélissa Lessard Head of North American Marketing

Whether as an effective complement to our existing loyalty program, propelling new customer acquisition, or supporting re-engagement with lapsed customers, Cardlytics delivers unmistakable success.”
Emily Mikus Director, Loyalty and Channel Marketing

Working with Cardlytics, we’re able to get customer insights that we normally would not otherwise see in our own data.”
Daniel Lane Director Retail Marketing, Clarks

We highly value Cardlytics’ consistent incremental return, which is a testament to the size and scale of the platform. Cardlytics is one of our strongest performing partners to drive customers into our restaurants.”
Justin Unger Director of Strategic Partnerships, Dunkin’

With Cardlytics, we know customers are actually making purchases and how much they spent. That’s huge. We get to show franchisees how many people walked into their store because of Cardlytics.”
Molly Catalano Vice President of Marketing and Communications at Five Guys

This partnership has been great for us and, more importantly, fantastic for our customers. It’s been truly seamless
Johanna Richardson VP of Product at Betterment

The Cardlytics user is outperforming our baseline user in almost every single metric we track. They’re watching more content and renewing their monthly subscriptions much longer.”
Cristina Arango Director of Strategic Partnerships, fuboTV

No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”
Aubrey Judson Director of Paid Acquisition, Saatva

Our restaurants are getting significant traffic from Cardlytics. Seeing this level of detail — what consumers are spending in our restaurants and how much traffic that’s driving — is groundbreaking.”
Liz Bazner Director of Digital, A&W RestaurantsNational Sporting Goods Retailer
“Cardlytics is the only program providing this level of lift!”
Goals:
- Drive seasonal revenue
- Increase share within category
- Acquire new customers & engage current customers
Targeting Strategy:
- Launch campaigns timed to seasonal shopping events
- Identify and engage category shoppers with custom messaging
Specialty Discount Retailer
Goals:
- Increase share of wallet among current customers
- Drive incremental sales
Targeting Strategy:
- Target infrequent customers who shop competitors
National DIY Retailer
“At this return, we’re exploring every opportunity to maximize our reach and spend.”
Goals:
- Acquire new customers
- Drive spend from current shoppers
- Defend market share against online disruptors
Targeting Strategy:
- Identify and target prospective new customers
- Engage category shoppers
- Conquest based on brands, annual spend, and purchase frequency
National Specialty Retailer
“We want to be as evergreen as possible on the Cardlytics platform.”
Goals:
- Grow and defend market share in regional markets
- Drive incremental sales
Targeting Strategy:
- Conquest customers from major competitors in target markets
- Drive sales with existing customers, segmented by purchase frequency
Regional Specialty Grocer
Goals:
- Acquire new customers
- Engage current customers
- Drive incremental purchases
Targeting Strategy:
- Bring in new customers who shop at traditional and specialty grocers
- Target current customers
- Launch campaign leading up to the Thanksgiving season
Auto Service Franchise Group
Goals:
- Acquire new customers
- Engage existing customers
- Drive incremental revenue
Targeting Strategy:
- Identify and target likely new customers
- Drive spend from infrequent and frequent customers
- Maintain annual evergreen campaign
Regional Home Décor Chain
Goals:
- Drive measurable in-store sales
- Increase customer long-term value
Targeting Strategy:
- Target new customers who spend in the category
- Engage selected growth markets
National Casual Dining Restaurant
“Cardlytics continues to deliver incremental transactions to warrant higher percentages of our marketing spend each year.”
Goals:
- Optimize incremental transactions
- Acquire customers who show repeat purchase behavior
- Grow in-store and to-go/catering sales
Targeting Strategy:
- “Add one more trip” from current guests
- Acquire valuable new guests
- Target guests who have purchased catering and on-line/delivery
National Quick Service Restaurant
“Cardlytics is a rare tool that drives measurable transactions without discounting our brand or products.”
Goals:
- Steal share from competitors
- Decrease switching behavior
- Build awareness of new products and emerging digital ordering methods
Targeting Strategy:
- Reach infrequent guests who were active QSR switchers
- Win back lapsed guests who were previously loyal customers
National Pizza Chain
“Cardlytics made it easy for us to check their results against our CRM.”
Goals:
- Find and motivate new customers to order pizza
- Meet or beat standard new customer acquisition costs
Targeting Strategy:
- Target customers who have not visited in the last year but are actively ordering from 3 competitive national pizza chains
National Telecom Provider
“It’s getting harder to acquire customers, but Cardlytics is working. They bring reliable, efficient scale.”
Goals:
- Acquire new subscribers that are incremental from other media influence (as measured by Nielsen)
Targeting Strategy:
- Target new customers using similar competitive plans
Major US Airline
“Cardlytics is a proven program to our Finance and Revenue Management teams, so funding it is a no-brainer. It’s like an arcade game where putting in $1 gives you $5 back every time.”
Goals:
- Drive incremental sales
- Grow market share among non-loyal customers
Targeting Strategy:
- Target air travelers based on their competitive spend among key competitors
Campaign results are based on clients’ unique goals and targeting strategies and may vary based on industry.