147 Insights Available
Cardlytics Q1 State of Spend
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis￼
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
Shopping is back, Baby!
In 2021, apparel retail and online sales recovered to pre-pandemic levels as previously sheltered consumers began shopping once again. Consumer spending levels recovered from a record sales plunge and gradually increased from January to April, but then had a sharp spike with the availability of vaccines. Spend then held strong throughout the remainder of the […]
The Road to Cookieless Advertising: A Timeline
Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie. Montulli never […]
Benefits of Loyalty Programs in a Cookieless World
Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy. There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]
Third-Party Cookies and Their Impact on Privacy
Google’s 2020 announcement that it would ban the use of third-party cookies in 2022 made big waves for both consumers and digital marketers. Cookie privacy isn’t a new concern—Apple’s Safari and Mozilla’s Firefox browsers have been blocking cookies for almost a decade. But the news that Google planned to follow suit rocked the industry. That’s […]
Cookieless Marketing: Preparing for Cookie Deprecation
Marketers entered 2022 with the haunting specter of a cookieless future on the horizon. While Google’s ambitious cookie deprecation timeline has now been pushed back to mid-2023, the fact remains that marketers have very little time to reinvent their marketing strategies to accommodate the death of the cookie. Here’s a look at what to expect […]
State of Luxury Spend
The road ahead for the luxury shopping market looked a little dicey in 2020. With restrictions on both in-store shopping experiences and travel, sales plummeted by as much as 68% in some areas. As months went by and the global COVID-19 pandemic endured, nervous CEOs cautiously planned for the future of their brands. As we […]
In the News
Benzinga May 19, 2022
Introducing BlockFi Offers, a New Rewards Offering That Gives BlockFi Cardholders More Ways to Earn Crypto
BlockFi announced BlockFi Offers, a new rewards program designed to deliver more value through new crypto rewards offerings to the BlockFi Rewards Visa® Signature Card community. These offers, which are enabled by Cardlytics, a card rewards platform with hundreds of brands and retail partners, are automatically added directly to each cardholder’s BlockFi account at the end of […]
Convenience Store News May 17, 2022
New Report Finds One in Three Fuel Purchases Tops $50
Consumers are making fewer, more expensive trips to stores, Cardlytics data reveals.
Luxury Daily April 21, 2022
Three Emerging Trends in Luxury
While now is an exciting time for luxury marketers for several reasons, three in particular stand out: the category is opening up to a new wave of customers, advertising is becoming more targeted and measured, and sales attribution is rapidly evolving.
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