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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

State of Apparel: Athleisure Reigned Supreme in 2021

As the pandemic raged through 2020, apparel sales plummeted a record 77% while we all stayed home in our comfortable old clothes.  But the slump began to turn around in early 2021 as vaccines unleashed restless shoppers from quarantine. We were finally going out—and were ready to trade in those baggy sweatpants for a new look.  4 Key Takeaways for […]

4 Minute Read
Cardlytics Research and Insights
Blog

Restaurant & Grocery: The Showdown Is On

Which industry will take the bulk of consumer spend?  What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]

2 Minute Read
Cardlytics Research and Insights
Blog

Seasonal Shopping Trends to Keep Your Customers Coming Back for More

It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]

3 Minute Read
Cardlytics Research and Insights
Infographic

A World Without Cookies

0 Minute Read
Cardlytics Research and Insights
Blog

Why an Omnichannel Grocery Strategy Is the Key for Today’s Grocer

We’ve seen a dramatic shift in how people spend. One of the larger takeaways is that online spending among consumers has increased and remains high even as lockdown restrictions have been lifted. Compared to pre-Covid behaviors, online retail and restaurant delivery are both up 131% and 244% year over year respectively, showing customers have moved online and […]

3 Minute Read
Cardlytics Research and Insights
Blog

Going Beyond Purchase Data: Mutual Loyalty at Cardlytics

As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]

2 Minute Read
Cardlytics Research and Insights
Blog

No Cookies? No Problem!

In 2021, digital advertising in the United States grew to $139.8 billion with a lot of marketing dollars relying on a strategy upon which both Google and Apple have put a firm expiration date. The bulk of digital ad spend still relies on third-party cookies for targeting. However, Google has announced the removal of third-party cookies by the end of 2022 when using the Chrome browser. Meanwhile Apple’s iOS is already allowing users to block cookie-based […]

3 Minute Read

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