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Cardlytics Research and Insights
Blog

A Message from Cardlytics’ Co-Founders: Our Commitment to You

A message from Cardlytics to our clients and partners: We hope that you, your family, friends, and colleagues are well. As the coronavirus crisis continues to evolve, we are committed to helping our partners weather this storm and come out ahead on the other side. The continued, profitable success of your business is – and […]

1 Minute Read
Cardlytics Research and Insights
Blog

Spring Customers Heat Up Summer Sales

Spring is finally in the air. As consumers kick off spring cleaning projects and develop new habits, many are also changing where and how they shop. By analyzing purchase data from our bank partners, Cardlytics found that spring is a critical time for marketers to connect with customers and build loyalty—particularly with the typical summer […]

1 Minute Read
Cardlytics Research and Insights
Blog

Rethinking Omni: Breaking Down Sales Channel Silos

As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile. Even with the best of intentions for an integrated approach, our marketing efforts don’t necessarily correspond to how customers actually shop. To identify the real […]

2 Minute Read
Cardlytics Research and Insights
Blog

Marketers: Now is your Moment to Maximize Post-Holiday Momentum

Many marketers invest significant time and money to attract new customers for the winter holidays. But after all that work, what happens to those customers in the new year? By analyzing purchase data from our bank partners, Cardlytics found that now is a critical time to reconnect with customers to build loyalty for the new […]

1 Minute Read
Cardlytics Research and Insights
Blog

How to Drive Sales When New Customers Are Not Enough

Restaurant marketers: you’re working hard to bring new diners in the door, but are those efforts leading to increased net sales? If you answered, “I’m not sure,” you’re not alone. Many restaurants are successfully driving in new guests but are unaware of how quickly their existing base is “leaking” customers that don’t return. This “Leaky […]

2 Minute Read
Cardlytics Research and Insights
Blog

Getting to Know Ross McNab, Cardlytics’ President of North America Advertising

Ross McNab joined Cardlytics on October 1 from MediaMath. I sat down with him to learn more about why he chose Cardlytics, what he’s been up to during his first few months, and what plans he has in store for 2020. Welcome to Cardlytics! Tell us a bit more about what brought you here. ROSS: […]

5 Minute Read
Cardlytics Research and Insights
Blog

eCommerce & Brand Love Drive Holiday Growth

Retail continues to evolve with the introduction of new disruptors and innovative sales experiences. In analyzing the top holiday spend trends, Cardlytics saw that customers are quickly embracing two major shopping trends that are driving growth across categories: eCommerce and direct-to-consumer brands. eCommerce retailers spread good cheer ​Retailers no longer require a physical presence to […]

2 Minute Read

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