128 Insights Available
Finding Your Space: Three Tips for Women in Data Science
Karen Jean-Francois, Analytics Consultant, Cardlytics UK
State of Apparel: Athleisure Reigned Supreme in 2021
As the pandemic raged through 2020, apparel sales plummeted a record 77% while we all stayed home in our comfortable old clothes. But the slump began to turn around in early 2021 as vaccines unleashed restless shoppers from quarantine. We were finally going out—and were ready to trade in those baggy sweatpants for a new look. 4 Key Takeaways for […]
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
Seasonal Shopping Trends to Keep Your Customers Coming Back for More
It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]
A World Without Cookies
Why an Omnichannel Grocery Strategy Is the Key for Today’s Grocer
We’ve seen a dramatic shift in how people spend. One of the larger takeaways is that online spending among consumers has increased and remains high even as lockdown restrictions have been lifted. Compared to pre-Covid behaviors, online retail and restaurant delivery are both up 131% and 244% year over year respectively, showing customers have moved online and […]
Going Beyond Purchase Data: Mutual Loyalty at Cardlytics
As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]
No Cookies? No Problem!
In 2021, digital advertising in the United States grew to $139.8 billion with a lot of marketing dollars relying on a strategy upon which both Google and Apple have put a firm expiration date. The bulk of digital ad spend still relies on third-party cookies for targeting. However, Google has announced the removal of third-party cookies by the end of 2022 when using the Chrome browser. Meanwhile Apple’s iOS is already allowing users to block cookie-based […]
In the News
Total Food Service January 8, 2022
Restaurants Are Operationally Challenged Right Now. Here’s How Data Fixes It.
While consumers are slowly returning to eateries, restaurants have to be smarter than ever with how they manage patronage. With the persistent labor shortage taking center stage, and the upcoming winter, here are a few ways for them to get it right.
Recruiting Daily December 16, 2021
Recruiters Can Win Talent With Cash Back Benefits
Among the myriad of pandemic challenges, the job market continues to swell, putting companies in fierce competition as they recruit talent. By offering competitive salaries as well as benefits like flexible and remote work, recruiters can get ahead, though they often overlook the advantages of other financial benefits, like paying in the way that works […]
Finopotamus December 15, 2021
The Voices of Money20/20: Quotable Quotes
Finopotamus was onsite at Money20/20 USA in Las Vegas. Co-founder John San Filippo interviewed more than two dozen technology experts on a wide range of topics. Below are highlights from some of those interviews.
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