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Blog
Cardlytics Q1 State of Spend
Cardlytics
1 Minute Read
Blog
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
2 Minute Read
Blog
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
2 Minute Read
Blog
Shopping is back, Baby!
In 2021, apparel retail and online sales recovered to pre-pandemic levels as previously sheltered consumers began shopping once again. Consumer spending levels recovered from a record sales plunge and gradually increased from January to April, but then had a sharp spike with the availability of vaccines. Spend then held strong throughout the remainder of the […]
2 Minute Read
Blog
The Road to Cookieless Advertising: A Timeline
Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie. Montulli never […]
4 Minute Read
Blog
Benefits of Loyalty Programs in a Cookieless World
Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy. There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]
3 Minute Read
Blog
Third-Party Cookies and Their Impact on Privacy
Google’s 2020 announcement that it would ban the use of third-party cookies in 2022 made big waves for both consumers and digital marketers. Cookie privacy isn’t a new concern—Apple’s Safari and Mozilla’s Firefox browsers have been blocking cookies for almost a decade. But the news that Google planned to follow suit rocked the industry. That’s […]
4 Minute Read
Blog
Cookieless Marketing: Preparing for Cookie Deprecation
Marketers entered 2022 with the haunting specter of a cookieless future on the horizon. While Google’s ambitious cookie deprecation timeline has now been pushed back to mid-2023, the fact remains that marketers have very little time to reinvent their marketing strategies to accommodate the death of the cookie. Here’s a look at what to expect […]
4 Minute Read
In the News
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Tearsheet June 21, 2022
Credit Karma Introduces New Cash Back Rewards Program for Debit Consumers
Credit Karma Money is launching cash back rewards for debit card owners, which will be enabled automatically on all Money accounts.
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Smart Brief June 14, 2022
What travel and hospitality brands need to know before a critical vacation season
Here’s what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
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Street Fight June 2, 2022
Banks Can Add Amazon and Expansion of Retail Media Networks to the Watch List
Amazon has expanded its ever-growing spectrum of influence and investment to the financial sector. The e-commerce and media giant is adding a new point-of-sale service to its offerings as a way to compete with payment processing firms and traditional bank technology firms to pursue a broader offering of merchant services.
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