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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)

The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.

2 Minute Read
Cardlytics Research and Insights
Blog

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read
Cardlytics Research and Insights
Blog

Shopping is back, Baby! 

In 2021, apparel retail and online sales recovered to pre-pandemic levels as previously sheltered consumers began shopping once again. Consumer spending levels recovered from a record sales plunge and gradually increased from January to April, but then had a sharp spike with the availability of vaccines. Spend then held strong throughout the remainder of the […]

2 Minute Read
Cardlytics Research and Insights
Blog

The Road to Cookieless Advertising: A Timeline

Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie.  Montulli never […]

4 Minute Read
Cardlytics Research and Insights
Blog

Benefits of Loyalty Programs in a Cookieless World

Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy.  There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]

3 Minute Read
Cardlytics Research and Insights
Blog

Third-Party Cookies and Their Impact on Privacy

Google’s 2020 announcement that it would ban the use of third-party cookies in 2022 made big waves for both consumers and digital marketers. Cookie privacy isn’t a new concern—Apple’s Safari and Mozilla’s Firefox browsers have been blocking cookies for almost a decade. But the news that Google planned to follow suit rocked the industry.  That’s […]

4 Minute Read
Cardlytics Research and Insights
Blog

Cookieless Marketing: Preparing for Cookie Deprecation

Marketers entered 2022 with the haunting specter of a cookieless future on the horizon. While Google’s ambitious cookie deprecation timeline has now been pushed back to mid-2023, the fact remains that marketers have very little time to reinvent their marketing strategies to accommodate the death of the cookie.  Here’s a look at what to expect […]

4 Minute Read

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