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Nate Bucholz, Vice President, Advertiser Partnerships, eCommerce
Why an Omnichannel Grocery Strategy Is the Key for Today’s Grocer
We’ve seen a dramatic shift in how people spend. One of the larger takeaways is that online spending among consumers has increased and remains high even as lockdown restrictions have been lifted. Compared to pre-Covid behaviors, online retail and restaurant delivery are both up 131% and 244% year over year respectively, showing customers have moved online and […]
Going Beyond Purchase Data: Mutual Loyalty at Cardlytics
As a data guy, I love purchase data. Because for me the data is a signal. A positive confirmation that something we want to happen, happened. In our world it drives conversions, and we are drowning with conversions, in a good way. I participated in a fireside chat at this year’s Loyalty Summit to talk […]
Lucky Number 10! Zolve Joins Cardlytics
Cardlytics adds Zolve to growing neobank roster. We like to say Cardlytics is “built by bankers for banks” and it’s true. Our founders were both bankers who saw the value in having a view of a customer’s total wallet. Since Cardlytics was founded 13 years ago, we’ve been driving results for major U.S. banks. And while banks will always be central to what […]
Tying it All Together with Omnichannel Marketing
More than 110,000 eating and drinking establishments closed in 2020 making the restaurant industry among the hardest hit during the pandemic. And the consistent theme I heard from the restaurant marketing execs I met with during this year’s Restaurant Franchising and Innovation Summit (RFIS) was the struggle to bounce back from a major disruption. As we head into fall and continue to work in an unpredictable climate, it looks like marketers will continue to […]
How Cardlytics Drives Engagement for Neobanks
Download the Cardlytics case study and learn how to drive engagement and spend for neobanks. Whether it’s saving the environment, women-focused investing, or supporting local businesses, neobanks offer something for everyone. With hyper-focused audiences, neobanks (aka “challenger banks”) fill the dovetailing trends of lifestyle marketing and accelerated consumer adoption of online banking. One nationwide survey […]
State of Spend: Take Notice of These Summer Consumer Trends
Summer is in full swing, and the mercury is rising with both the U.S. economy and inflation on an upward trajectory. Consumer trends show that many are undaunted by the rising cost of goods and services and formerly housebound shoppers are keen to spend their dollars outside and in person. Since our last State of Spend report, total spend has remained consistent, floating between +5% and +10% year-over-year […]
Grocery shopping moves from the shop floor to the sofa
Grocery shopping moves from the shop floor to the sofa 2020 was the year of the grocery delivery. From getting a hallowed prime time slot during lockdown to supporting local farms and producers through veg boxes, grocery deliveries are playing an increasingly important role in how we shop for food. The move to food delivery […]
In the News
The Drum October 5, 2021
How media buyers are reacting to Facebook’s drama: ‘spread your risks and ad dollars’
“Marketers are on a good path. They understand the growing importance of selecting partners who are committed to consumer privacy, brand safety and verified (not to mention incremental) return on investment. The events of this week only makes those smart decisions even more pressing. It’s incumbent on [adtech companies]…to provide trusted, scaled, viable alternatives to […]
Global Banking and Finance June 10, 2021
How banks can capture customer’s attention as lockdown lifts
The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.
FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
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