128 Insights Available
Welcome Karim Temsamani as CEO of Cardlytics
Karim Temsamani, CEO
What Is The Next Evolution of Direct-To-Consumer Disruption?
Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers. The movement toward DTC gained even more momentum during the pandemic. […]
What Can Retail Learn from Direct-to-Consumer Brands?
The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]
As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers
Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.
Customer Loyalty is the Battleground for Back to School
As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
Cardlytics Q1 State of Spend
With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis￼
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.
In the News
Grocery Gazette July 18, 2022
COST OF LIVING: UK CONSUMERS CAN EXPECT TO SPEND AN EXTRA £2,000 THIS YEAR
UK consumers can expect to spend at least £2,000 more on essentials this year as the cost-of-living crisis bites, according to the latest research. The Cardlytics State of Spend report, based on the spending habits of over 24 million UK bank cards and the views of over 2,000 UK consumers, reveals that non-essential spending has taken […]
ANA July 1, 2022
How Data Stole the Show at Cannes Lions 2022
Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Read more.
Tearsheet June 21, 2022
Credit Karma Introduces New Cash Back Rewards Program for Debit Consumers
Credit Karma Money is launching cash back rewards for debit card owners, which will be enabled automatically on all Money accounts.
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