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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

What Is The Next Evolution of Direct-To-Consumer Disruption?

Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers.  The movement toward DTC gained even more momentum during the pandemic. […]

3 Minute Read
Cardlytics Research and Insights
Blog

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read
Cardlytics Research and Insights
Blog

As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers

Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.

2 Minute Read
Cardlytics Research and Insights
Blog

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read
Cardlytics Research and Insights
Blog

Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)

The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.

2 Minute Read
Cardlytics Research and Insights
Blog

Cardlytics Q1 State of Spend

With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]

1 Minute Read
Cardlytics Research and Insights
Blog

Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis

While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.

2 Minute Read

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